SMOOTHIES 

Consumer demand for quick, healthy food fuels $2.45 billion smoothie market
Smoothie sales increased 139 percent from 2002 and are projected to increase another 68 percent by 2010.
More than 4,400 retail locations serve smoothies
Made-to-order smoothies—prepared on-site at smoothie bars, health clubs, even doughnut shops—account for 95% of total smoothie sales
Target customers are integrating health into their lifestyles
Smoothies are showing up everywhere …coffee houses, fast food outlets, airports, college campuses, grocery stores, fitness centers, fast-casual restaurants, frozen yogurt stores, etc.
By providing add-in powdered supplements-boosts, smoothie retailers attract the growing ranks of consumers who perceive that they have specific “functional” needs ranging from enhancing their immune system to getting a quick energy boost.
 

FUNCTIONAL BEVERAGES 

In 2007, the functional beverage market (including smoothies) reached $9.8 billion
Around one in three consumers who purchase functional drinks do so for the health benefits that functional beverages promise like heart heath, heightened immunity, digestive benefits and weight management
Sales of energy drinks rose 600% during 2002-2007
Sales of energy drinks are forecast to rise 284% during 2007-2012
Getting good nutrition is the top reason for drinking functional beverages
Coffee based blended beverages can become functional beverages by adding powdered supplement-boosts
Supplement-boosts are also known as “boosters,” “enhancers,” “chargers,” “shots”